Wednesday, January 07, 2009

18++

I did a little 'research' in order to make this post more interesting.

Research Finding #1 (Source: TechFuels) :

It's quite obvious that India is obsessed with adult content. Even if you're not addicted to it, you just can't seem to stop yourself from clicking on that suggestive, naughty-looking link and getting an eyeful. Although sites like YouPorn are on and off the top 100 list, voyeurism, it seems, is the order of the day. No one wants firangi porn any more, that's just boring ... Indians would rather look for scandals, and play 'peeping tom' with other Indians. Whether the poor state of sex education, our repressive laws, the so called moral-police, or even the media are responsible for causing this craving for titillation, the fact remains that it is true, because remember, statistics don't lie.

Research Finding #2:

With statistics like "produces 395 babies every five minutes" to India's credit, one might safely assume that India is the horniest nation around.

Surprise! Turns out, Vietnam is hornier than India, at least if one's to believe Google Trends.

Wish broadband penetration in India was as good as Bermuda's. There would be more men searching for sex online than performing it on ground!

(Or maybe not! Read the next finding.)

Research Finding #3:

Delhi is one helluva sex crazy city. ((As if we didn't know that already!)

The most number of searches in the world for the keyword "sex" come from India's capital.

Well, when young cricketers in Delhi turn from scoring on the field to forcibly scoring (!) off the field, you know there's a lot going wrong in the capital.

Research Finding #4:

NDTV and Indian Railways draw less traffic to their websites than debonairblog (NSFW) does!!!

Research Finding #5:

Adultfriendfinder (NSFW) is #74 on India's Top 100 websites.

Zapak (#91), which is believed to have made 'online gaming' India's favorite new pastime, fares poorly in comparison.

Apparently, Indians believe they are better off playing other games instead!


So, Tata Sky decides to poke a little fun at them!

Superb!

If you did manage to take a look at Adultdost.com and were disappointed/ pleasantly surprised/ annoyed, you have to look into what went into that viral campaign.

Scores of pot-bellied uncles and under-confident youngsters log on to the net and frantically search for the oh-so-available Ms. Katrina Kaif everyday. (On the Google Zeitgeist 2008 page , click on India if you don't want to take my word!)

When Katrina won't do, they opt for Namitha. And when she doesn't satisfy them either, they log on to the deboniarblogs and the adultfriendfinders of the world looking for some excitement.

Zillions of hours are spent on this national pastime which is all about going after what they'll never really get! (So why not, buy a few minutes of their time with a well crafted viral?)

Not surprising then that Indian brands are now titillating consumers with a simple but sound strategic insight: WYSIWYWG ( What You See Is What You WON'T Get!).

Tuesday, January 06, 2009

18+

Afaqs carried an article on AdultDost today.

Impressed, I sent the link to a bunch of friends.

Reaction #1 (uncontrollable curiosity) : "What kind of links are you sending me at office, da? I'll see it from home tonight!"

Reaction #2 (plain shocked) : "Dude, what's wrong with you? I'm at work, man. You sent me some adult site n all. Are you ok?"

Check the link out. I'll post more on what I think about it, tomorrow.

Monday, January 05, 2009

Curtain Raiser

It's been a while....

I was keen on compiling an 'Adios 2008' on the lines of the magical 'Adios 2007' one. But, taking sis out on NY's Eve meant a lot more than a random blog post.

Part of the reason (besides sheer laziness) why I stayed from blogging for the second half of 2008 should be attributed to how my priorities changed during the course of the year.

A number of 'uncalled for' events showed me why Relationships (Family/ Friends/ Katty) needed more of my time/ attention than anything else.

2008 was a year with more downs than ups.

Not just for me but for this blog too. From 'a blog post a day' to 'no posts for months together', this blog slipped into an unexpected coma.

And so did I, if you go by the non-medical definition of the word.

I've always despised negative energy. And unfortunately I was full of it for a major part of the year. The last thing I would've wanted is a blog emanating negative energy. So I stayed away.

This post is an attempt to bring back this blog to life, albeit without an agenda. (Reminds me of: "If your campaign doesn't have a strategy, any campaign can get you there!". I'm confident I'll have an agenda soon :) )

2008 did a world of good for me.

I rediscovered the power of my abilities, my conviction and my voice in 2008. And I'm glad I did it in time.

I realized that there's only so much suffering I can watch someone (I love) endure.

I decided that I won't be a mute spectator ever again if it concerns the ones I love.

I convinced myself that 'to sit on the fence and watch the show', is the worst thing one can do.

I swore 'I will always stand up for the right thing even if it means I'll have to risk losing everything I have!'

I chose to be vociferous in my protests, even disrespecting one's age/ status/designation when I saw they were wrong/irrational.

I found out (unceremoniously) how I should watch my back all the time.

I bade goodbye to one of the best bosses I've ever had and still wish I didn't have to!

I crossed over to the Mediterranean briefly (after surviving a 'suspect terrorist' scare in Istanbul) just to be around the woman I am crazily in love with.

I ranted and raved about everything and found fabulous friends in a 'football crazy metalhead copywriter' and a 'soon-to-be married livewire comedian and event manager par excellence'.

I saw how the women in my life (Mum, Sis and Katty) so wonderfully and unwittingly personify 'beauty comes from within'. You are awesome :)

With y'all around, I'm confident 2009 will be fabulous.