Thursday, May 08, 2008
The Advertising Brief:
Client: "We want to launch a newspaper"
Agency: "Oh! That's going to be tough. Too many newspapers around here you know!"
Client: "Hmmm.." (sifts through his Phonebook for another ad agency's number)
Agency: "We love challenges. We'll design a campaign that will definitely be clutter breaking"
Client: "Cool! See you soon then"
The Strategy and Ideation
Client Servicing Head: "Arrange a brainstorm. AE, call whoever is around at office. Give the Client a campaign tomorrow!"
3 hours later, and no one's attended the brainstorm yet. It's 9 PM.
Flustered Account Executive (thinking to himself): "The campaign needs to be ready by 11 tomorrow. Dang it!"
AE (pulls out his cell phone to send an sms) : "#$%&! Babe, I'm screwed. I dunno what to do! So much stress at work!"
Babe replies: "Swty! Dnt wrry. Ur smrt!"
AE (exclaims): 'Presto! I've got it!'
Agency: "To catch the fancy of the youth, we need to talk to them in their language a.k.a. sms language"
(smrtr: "Less words. More news")
Client: "Brllnt! Lvly! 2 Gd!"
Agency: " :) :) :)"
Dear Client/Agency, Since when did knocking off all the vowels from a word make it "less words"????
Mr. Neil French, Where are you?