Keith Macdonald, from Washington, Tyne and Wear has been branded a "Reckless Romeo" after it emerged that all his children are by different women.
As he is unemployed he does not support his children financially, but Mr Macdonald says he has no plans to father any more children.He said: "My mum's not happy about all these kids. She tells me to pack it in and keep it in my trousers." (via BBC)
On behalf of the ad world, here's a little something for you, Mr. Reckless Romeo: