Thursday, March 06, 2008

The Arrogance of Youth

Situation 1: Day 2 at a new job

Location: Client's office

Me: "Hi! You are from _______ (my ad agency) rite?"

Copywriter: "Hmpf!" (And, turns her head the other way!)

Me (embarrassed and wondering "Did she think that I'm some random guy hitting on her?) : "I joined the Agency yesterday"

Copywriter: "Hmpf!" (And, stares at the ceiling!)

Me (now wondering "Ohoh! Maybe I should've told her my name straightaway!") : "Abhishek" (with right hand stretched out anticipating a handshake)

Copywriter: "Hmpf!" (And, walks away pretending to be busy!)

Here's some wisdom for you, Copywriter:

I see myself capable of arrogance and brutality... That's a fierce thing, to discover within yourself that which you despise the most in others.

George Stevens

Situation 2: Email requesting Donation of Books to children studying in Sri Lankan's war- torn North

Background: I sent the email to 250 people. I think only 2 acted upon it!

But what was annoying was an arrogant reply from one of them. This is how the email began: "Hello Stranger..."

I'm not going to copy paste the entire mail here. I know you get the drift.

I have a simple reply to people like him. "If you can't donate, STFU!"

I agree I might have spammed him. But, I spammed him with good will. It was with the optimistic belief that it will better the lives of a few unfortunate kids whom even I personally don't know!

Situation 3: Email to 10 Indian Planners who blog

An excerpt from the email:

"Hi there. You are receiving this mail cos' I've come across your blog (or your posts on someone else's blog :) ) in the recent past. Right now, for wannabe planners like me, the only way to network with practising planners is to search for their blogs. Was thinking it might be a great move to start 'The Indian Planning Collective' on Facebook. Whatsay?"

And guess who replied?

The Planning Heads of two leading agencies!!!!
:) :) :)

(And they had kind words for me too!)

Anyway, my point is that not even one junior Planner replied!!!

I mailed the same bunch of people once again yesterday informing them about the vacancy for an Art Director, hoping that they could recommend their friends.

And this is the reply I got from one of the junior Planners: "Please can you remove me from your mailing list!!!!!!!"

And to think this is the same woman who put up her email address on a popular Planner's blog with this ad:
ust over a year old in India, XYZ is a young, funky and charged up agency- looking for planners to join our Delhi and Bombay offices, working on a range of accounts.
Perks include cinnamon lattes, eclectic music collections & lots of laughs"

Lots of laughs indeed!

This is for you, Ms. Young, Funky, Charged-up Planner:

Stupidity combined with arrogance and a huge ego will get you a long way.

Chris Lowe

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