Saturday, December 01, 2007
Good Ad/ Bad Ad
Landed up on youtube to check out the above video after reading this article.
Neat! Hats off to the team behind the ad. It's got a fresh, international look that actually makes you wonder if the ad's Indian at all. My friends abroad refuse to believe that the ad runs in India. They think its too racy for our screens!
Anyway, with a brilliant video for a bait, it's only obvious that most viewers will land up at Leelounge. And guess what's in store for you there. These ads:
NOT FOR THE MASSES????
It's rather obvious that women with wafer-thin figures only can fit into those jeans. Then, why on earth would the sanest (!) of ad folks create this piece of communication?
I hope the client/ agency is ducking for cover now!