Sunday, October 21, 2007

Nostalgia...Burp!


Stepped out recently with a friend to check out the Retail craze in Bangalore.

Guess what I found staring right back at me amidst all that chaos?

EGB ... Elephant Ginger Beer.. a refreshing beverage and a brand my previous agency built over a short span of time :)

This non-alcoholic beverage uses natural ginger as its chief ingredient. And the best bit is the fact that the parent company runs an initiative to support local farmers who grow ginger.

Nice, eh?

A chilled glass of EGB is a must for everyone who ever visits Sri Lanka.

Like the ad campaign says... "No EGB. No food!" :)

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