Sunday, October 21, 2007
Stepped out recently with a friend to check out the Retail craze in Bangalore.
Guess what I found staring right back at me amidst all that chaos?
EGB ... Elephant Ginger Beer.. a refreshing beverage and a brand my previous agency built over a short span of time :)
This non-alcoholic beverage uses natural ginger as its chief ingredient. And the best bit is the fact that the parent company runs an initiative to support local farmers who grow ginger.
A chilled glass of EGB is a must for everyone who ever visits Sri Lanka.
Like the ad campaign says... "No EGB. No food!" :)