Monday, September 03, 2007

New Media - YouTube



One success story I love to keep talking about is that of YouTube's.

Just came across the fact that YouTube has 51 million users as of June '07; that is larger than the combined audiences of Myspace, AOL and Yahoo!

And that figure probably does not even include the number of people who come across videos embedded on blogs!

A lot of Communications Professionals have woken up to the YouTube phenomenon and understand that it is a new medium by itself.

Evidence is the 4,372,000 odd hits the Dove Evolution ad has received on the site!

Or take the example of Australian Prime Minister, John Howard using YouTube to appeal to people not to join violent protests during the upcoming APEC summit in Sydney.

Cool, eh?

It's time more YouTube specific Communication campaigns start originating from this part of the world too!

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