Being the wannabe Planner that I am, a discussion with a Psychologist friend of mine led me to the technique of subliminal advertising, a controversial topic. It's an interesting read. Trying to lay my hands on related literature now.
The highlight of the day however was the above topic helping me chance upon a recording technique called backmasking.
Here's the teaser:
Reverse play Queen's "Another one bites the dust" and this is what you will hear.................... "It's fun to smoke Marijuana"! :D
Jeff Milner, the guy who created the site containing examples of backmasking, is a celebrity of sorts now!